While I’m sitting at Sonic Iceland headquarters, just back from one of the 6 (!) off-licenses in Reykjavik where I purchased some refreshments for the weekend, and waiting for Kai to arrive – here’s a small post about an initiative from Inspired by Iceland: Iceland hour.

“Join the people of Iceland and tell the world how you have been inspired by Iceland TODAY.

Today, the Icelandic nation & all its friends will go online and send messages about what they love most about Iceland to more friends around the globe at 13:00-14:00 Icelandic time, 14:00-15:00 UK time & 15:00-16:00 CET.

Iceland hour is not just for Icelanders and is open to those people from around the world who have been inspired by the country.”

So, if you are a) a friend of Iceland, b) like the country c) want to visit, d) are online anywhere in the world or e) all of the above, please log on to Inspired by Iceland from 3 PM CET on and listen to (and send) messages of how nice Iceland really is. And remember: Eyjafjallajökull has gone to sleep again.